Buick Logo


Buick Logo
Buick Logo Buick formally the Buick Motor Division, is an upscale automobile brand of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, e.g. Chevrolet, while below the flagship luxury Cadillac division. Buick-branded vehicles are also known for reliability, ranking high for reliability in Consumer Reports' brand reliability rankings.

Buick has the distinction of being the oldest active American marque of automobile, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. Buick also has the distinction of being the first automobile maker in the world to equip its cars with overhead valve engines, which it did starting in 1904.

In 2015, Buick sold 1,231,941 vehicles, a record for the brand.The main market is in China, where 80% of Buick-branded automobiles are sold.Buicks are also sold in the United States, Canada, and Mexico. Since restructuring in 2009, GM has also started to share technology, vehicles and development between Buick and GM's European Opel division.

History

Buick was founded in 1899 in Jackson, Michigan by David Dunbar Buick as the Buick Auto-Vim and Power Company, an internal combustion engine manufacturer. Buick is one of the oldest automobile brands in the world and the oldest in America. (Autocar, founded in 1897, is the oldest motor vehicle manufacturer in the western hemisphere; while originally an automobile maker, Autocar now builds heavy trucks. Oldsmobile, also an early auto maker founded in 1897, is now defunct; Studebaker was founded in 1852, but didn't begin producing automobiles until 1902; Ford produced his first car in 1896 but did not start the Ford Motor Co. until 1903, and during the period in between was involved with other automobile manufacturers such as Cadillac, founded in 1902).

The first two Buick automobiles were made in 1899 and 1900 by Buick chief-engineer Walter Marr,but David Buick was reluctant to begin making automobiles, being satisfied with stationary and marine engine production, so Marr left Buick in 1901 to found his own automobile company under his own name. His replacement was Eugene Richard, who applied for a patent in 1902 for Marr's valve-in-head engine, which patent, number 771,095, was awarded to Richard in the name of Buick in 1904.This was the world's first production overhead valve internal combustion engine, although it was called "valve-in-head" because the cylinders were horizontal so the valves were not actually "overhead." In 1903, the third Buick automobile was made, this time by Richard, but in 1904 Buick moved to Flint, Michigan, and Richard stayed behind. Marr was rehired in Flint as chief engineer, to begin making automobiles in production. That year, 37 Buick automobiles were made, production increasing to 750 in 1905, 1,400 in 1906, 4,641 in 1907, and 8,800 in 1908, taking the number one spot away from close competitors Oldsmobile, Ford, and Maxwell.

David Dunbar Buick incorporated his company as the Buick Motor Company on May 19, 1903, in Detroit, Michigan. In March, 1904, the company was purchased by Benjamin Briscoe, who quickly sold it to James H. Whiting (1842–1919),owner of Flint Wagon Works, in Flint, Michigan. Whiting moved Buick to Flint that summer, to a location across the street from his factory, with the idea of adding Buick's engines to his wagons.David Buick stayed on as a manager, and re-hired Walter Marr as chief engineer. The engine Buick and Marr developed for this automobile was a 2-cyinder valve-in-head engine of 159 cubic inches, with each cylinder horizontal and opposed to each other by 180 degrees. Whiting built only a few automobiles in 1904, by bringing Buick engines across the street where his workers shoehorned them into his wagons, before running out of capital, causing him to bring in William C. Durant that year as controlling investor. Durant was co-owner, also in Flint, of the Durant-Dort Carriage Company, which was the largest carriage-making company in the country.Durant spent the next 4 years turning Buick into the biggest-selling automobile brand in the US. David Buick sold his stock upon departure in 1906, and died in modest circumstances 25 years later. In 1907, Durant agreed to supply motors to R. S. McLaughlin in Canada, an auto maker, and in 1908 he founded General Motors.

Source : wikipedia

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