Acura Logo Acura is the luxury vehicle marque of Japanese automaker Honda.The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 and Kuwait in 2015. Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons,and later withheld as a result of the 2008 financial crisis.
Acura holds the distinction of being the first Japanese automotive luxury brand.The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's VTEC variable valve timing system to the North American market. The 1993 Legend coupé featured Honda's first use of a six-speed manual transmission, mated to a Type II engine. In the late 1990s, Acura produced a Type R version of its compact Integra coupé, which featured a reduced curb weight, a stiffer and lower suspension, and a high-output VTEC engine.
In the early 2000s, Acura introduced new models, including the company's first all-original SUV, the MDX, and two models which replaced the Integra coupé and sedan, the RSX and TSX, respectively. Type-S versions of the RSX, CL, and TL were added to the brand's lineup during that decade. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, featured the first North American use of a turbocharged Honda engine. In the 2010s, Acura debuted more new models, including the ILX, TLX, and RLX, the latter of which introduced Acura's Jewel Eye LED headlights. A second generation NSX was launched in 2015 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.
The Acura logo, introduced in 1990 for the 1991 model year, is a stylised "A" (for Acura) that can also be interpreted as a skewed "H" (for Honda). The logo that was originally authorized without approval by Soichiro Honda did not contain the small horizontal bar joining the two vertical pillars—thus, it did not form the letter "H". Soichiro Honda ordered the 5,000 badges already produced to be destroyed, including prying off the emblems applied to 309 cars already (US-spec Integra, Legend, and NSX models).
Acura's current marketing slogan is "Advance."Recent models include Technology, Advance, Type-S, and SH-AWD trim levels. Technology and Advance models typically come with the latest hi-tech features such as keyless start and a blind spot information system. Type-S and SH-AWD models are performance-oriented, with a substantial increase in horsepower compared to the lower trim levels. Some models, such as the TL, also combine trim levels (i.e. "SH-AWD with Advance").
Acura began an association with Marvel Entertainment in 2010, upon release of the film Iron Man 2, which featured a ZDX after the ending credits. On April 20, 2011, Acura and Marvel announced a promotional campaign, making Acura the official brand of Marvel's fictional S.H.I.E.L.D. organization.Soon thereafter, several Acura models—such as the MDX, ZDX, RL, and TL—appeared in the films Thor and Captain America: The First Avenger. In the 2012 film, The Avengers, Iron Man (played by Robert Downey, Jr.) drove an exotic sportscar by Acura, made specifically for the film,rather than the Audi R8 he previously drove. It was rumored that the car spotted during filming was a concept for the second generation NSX, however, a different-looking 2012 Acura NSX Concept was unveiled at the North American International Auto Show, on January 9, 2012.
From 1995 to 2007, Acura sponsored two WTA Tour tennis tournaments, both named the Acura Classic.
In 2012, Acura was the presenting sponsor and official vehicle of the Sundance Film Festival.
Acura also has a 'Mobility Program' that ensures drivers who are disabled are safe in their vehicles. The program offers cash reimbursement towards the cost of adaptive equipment for disabled drivers.
Source : wikipedia