Cadillac Logo


Cadillac Logo
Cadillac Logo Cadillac is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxury field within the United States. In 2016, Cadillac's U.S. sales were 170,006 vehicles.

Cadillac is among the oldest automobile brands in the world, second in America only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.

By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury carmakers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.

Cadillac was the first American car to win the Royal Automobile Club of the United Kingdom's Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.

First automobiles

Cadillac's first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a 10 hp (7 kW) single-cylinder engine. They were practically identical to the 1903 Ford Model A. Many sources state that the first car rolled out of the factory on 17 October; in the book Henry Leland – Master of Precision, the date is 20 October; another reliable source shows car number three to have been built on 16 October. Cadillac displayed the new vehicles at the New York Auto Show in January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors.

The Art and Science era

Cadillac introduced a new design philosophy for the 21st century called "Art and Science"which it claims "incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." This new design language spread from the original CTS and to the Cadillac XLR roadster. Cadillac's model lineup mostly includes rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions were the front-wheel drive Cadillac BLS (which was not sold in North America)and the Cadillac DTS, neither of which are still in production. The second-generation CTS-V is a direct competitor to the BMW M5. An automatic version of the CTS-V lapped the Nürburgring in 7:59.32, at the time a record for production sedans.

Source : wikipedia

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