Fiat Logo Fiat Automobiles S.p.A. is the largest automobile manufacturer in Italy, a subsidiary of FCA Italy S.p.A., which is part of Fiat Chrysler Automobiles. Fiat Automobiles S.p.A. was formed in January 2007 when Fiat reorganized its automobile business,and traces its history back to 1899 when the first Fiat automobile was produced.
Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept,and the Fiat Bugster concept in Brazil.
Fiat joined utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with production in 2009 of the Palio Weekend Electric.
Fiat launched the electric 500e in California in 2013, but no sales were planned for Europe. Fiat CEO Sergio Marchionne claimed in 2014 that each one was sold at a loss of $14,000.
The FIAT initials were first used in the distinctive logo form 1901. Beginning in 1931, the company began using a single red shield with out a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.
Source : wikipedia